Privacy  Policy

Privacy Policy of is dedicated to providing you with products, service and information that you are looking for.   In order to make this site relevant to your needs, we collect information about you in two basic ways.


First, in order to make a purchase from this site you may provide us with information such as your name, e-mail address, postal address or street address and credit card number.  We may also use this information for verification if you wish to personalize certain services we may offer, like posting fishing reports or experiences you have had using our products.

It is your right not to provide any information you deem private or inappropriate to share with us.


Second, we may give you a “cookie” to track when you visit our site.  These cookies are used by computers for record keeping purposes and are pieces of information that web sites transfer to your computer.  Cookies help us track user trends and patterns so we may provide the best possible service to you.

The use of cookies is now an industry standard.  They are used by most websites.  You may reset your web browser to notify you if you are receiving any cookies or if you would like to refuse accepting them.  Some portions of our site may not work properly if you set your browser to refuse cookies.  More information on this topic can be found at

Use of Information

Unless specifically stated otherwise, any personal information you provide when registering for any of our services is maintained and accessible only by  We have you register with us so we may complete transactions, service your questions and have a record of the transaction for our tax reporting purposes.  Another goal is to provide our customers with a customized experience when dealing with  This information may also be as “aggregated” information we can use with our suppliers as explained below.  This type of information is not specific to individuals, but rather a collection of data to describe market trends and focus on which products are the most popular. may use the personally identifiable information it collects in accordance with the following descriptions:

  1. We pay attention to what our customers do and do not use on our website and we modify our content accordingly.
  2. We may use any aggregated data we collect to inform our advertizing partners of the number and demographics of people who have seen or “clicked” on their advertisement.  No personal information will be shared with these advertisers as a part of this process.  In general the advertisers do not want to know about you specifically, they want to know how many people buy each different product and in what quantities.  We give our advertisers this opportunity to be able to determine which promotions are effective and also to keep this site free to use by all members.
  3. This aggregated data is used by to perform statistical analyses of the collective characteristics and interests of our registered users and visitors.  This in turn tells us how to best dedicate our resources to change, update and keep our site relevant to our customers’ needs.
  4. If you tell us that you are interested in being contacted about future offers and promotions, you will need to register and provide the necessary contact information to  You will be able to “opt-out” of this agreement at any time.
  5. If you wish to receive information or promotions from our advertisers, we will only provide you a link to their site.  You will have to register directly with them.  You will need to verify if they have any “opt out” arrangements on their site.  We will attempt to only deal with advertisers that have “opt-out” options available.
  6. We may offer contests or sweepstakes from time to time.  You would need to register with  If you enter we would use your information to contact you in the event that you are the winner.
  7. We cooperate with law enforcement agencies in identifying those who use our servers for illegal activities.  We reserve the right to report to law enforcement for prosecution any activity which we believe is or may be illegal.  We respond to subpoenas, warrants and other court ordered requests regarding information that is contained within our access logs concerning any member or visitor.  We reserve the right to release that information concerning any user who we believe is in violation of our Terms and Conditions or other published guidelines even without a court s order, subpoena or warrant.

Children’s Privacy

We are concerned about the safety of children who use the internet.  The Federal Children’s Online Privacy Protection Act of 1998 (COPPA) requires us to never knowingly request personally Identifiable information from anyone under the age of 18 without requesting verifiable parental consent.

Availability of Information on Interactive Features

Information that you provide while using any interactive feature on, such as discussion boards, fishing reports and chat rooms is available for all to see.  Please use discretion when deciding whether to enter personally identifiable information within such forums.

Security operates a secure data network protected by password protection systems and industry standard firewall.  Our policies are periodically reviewed and updated as necessary.  Only authorized individuals have access to information provided by our visitors and registered customers.  Any particularly sensitive information, such as a customer’s credit card number collected for any commercial transactions is encrypted prior to transmission.  You are ultimately responsible for the security of your member name and password.  Please store this information carefully and securely.


We offer this ability to opt-out of receiving information on updates and news services at the point of collection.

Correct / Update

To edit or change your personal profile and information for our online store,, please go to, log in with your user name and password, and then edit your personal information there.

You can also e-mail us at  with the changes you desire and we can change this information for you.

Inclusion on Email List

If you initiate contact with us by email, including but not limited to requesting information from us, requesting to be listed on one of our sites or soliciting us, we may include your email address on our email newsletter list.  By making unsolicited contact with us, you consent to the inclusion of your email address on our email newsletter list.

Delete / Delist members and customers can not currently delete his or her information from our database.  However, at any time you may request to be removed and we will honor your request.  Simple contact us by email at

Modification to this Privacy Policy

If we decide to change our privacy policy, it will be posted on this page so that you are always aware of what information we collect, how it will be used and under what circumstances we disclose it.

This Privacy Policy was updated September 2011

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